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eCommerce
LV.TV
The LVTV project merges live streaming and e-commerce, offering a unique shopping experience. Here we explore the user-centered design process.
Industry
Industry
eCommerce
eCommerce
eCommerce
Headquarters
Headquarters
New York
New York
New York
Founded
Founded
2019
2019
2019
Company size
Company size
10+
10+
10+
About The Company
The company behind LVTV is a small, yet dynamic group of entrepreneurs based in New York City, dedicated to innovating in the digital consumer products space. Operating within one of the world’s leading tech hubs, they embody an entrepreneurial spirit that thrives on creativity, agility, and a commitment to pushing the boundaries of technology to enhance everyday experiences. Their approach is fundamentally user-centric, focusing on developing solutions that are not only technologically advanced but also intuitive and engaging for their target audience. By adopting agile development methodologies and fostering a culture of collaborative ideation, they are able to rapidly iterate on ideas, adapt to user feedback, and evolve their products to meet both user needs and market demands effectively.
About The Company
The company behind LVTV is a small, yet dynamic group of entrepreneurs based in New York City, dedicated to innovating in the digital consumer products space. Operating within one of the world’s leading tech hubs, they embody an entrepreneurial spirit that thrives on creativity, agility, and a commitment to pushing the boundaries of technology to enhance everyday experiences. Their approach is fundamentally user-centric, focusing on developing solutions that are not only technologically advanced but also intuitive and engaging for their target audience. By adopting agile development methodologies and fostering a culture of collaborative ideation, they are able to rapidly iterate on ideas, adapt to user feedback, and evolve their products to meet both user needs and market demands effectively.
Independent Consultant: Product Strategy & Design
Strategic Planning & Execution
Created and implemented product roadmaps in line with business goals and user requirements. Conducted in-depth market analysis to spot opportunities and guide product strategy. Successfully launched new products, boosting revenue and market reach. Demonstrated foresight by adapting strategies to emerging trends.
Cross-functional Collaboration & Leadership
Worked closely with diverse teams to unify product vision, goals, and priorities. Mentored junior designers, promoting a culture of collaboration, innovation, and learning. Conducted productive sessions and encouraged open communication to reach consensus on design choices.
User-centric Design & Research
Conducted thorough user research to grasp needs, behaviors, and pain points. Integrated user feedback to enhance product experiences iteratively. Led user testing to validate design choices and ensure usability. Prioritized empathy-driven design to create user-centric products that delighted users.
Product Design Excellence
Guided design process from concept to final product, creating visually appealing and user-friendly solutions. Applied design principles for intuitive experiences and high-quality interfaces. Recognized for innovative designs that surpassed user expectations, enhancing satisfaction and engagement.
Continuous Improvement & Adaptability
Stayed dedicated to improving and adapting in a fast-paced setting. Enhanced product designs using user feedback, metrics, and market changes. Showed flexibility in managing shifting priorities, constraints, and stakeholder input while focusing on quality products.
Independent Consultant: Product Strategy & Design
Strategic Planning & Execution
Created and implemented product roadmaps in line with business goals and user requirements. Conducted in-depth market analysis to spot opportunities and guide product strategy. Successfully launched new products, boosting revenue and market reach. Demonstrated foresight by adapting strategies to emerging trends.
Cross-functional Collaboration & Leadership
Worked closely with diverse teams to unify product vision, goals, and priorities. Mentored junior designers, promoting a culture of collaboration, innovation, and learning. Conducted productive sessions and encouraged open communication to reach consensus on design choices.
User-centric Design & Research
Conducted thorough user research to grasp needs, behaviors, and pain points. Integrated user feedback to enhance product experiences iteratively. Led user testing to validate design choices and ensure usability. Prioritized empathy-driven design to create user-centric products that delighted users.
Product Design Excellence
Guided design process from concept to final product, creating visually appealing and user-friendly solutions. Applied design principles for intuitive experiences and high-quality interfaces. Recognized for innovative designs that surpassed user expectations, enhancing satisfaction and engagement.
Continuous Improvement & Adaptability
Stayed dedicated to improving and adapting in a fast-paced setting. Enhanced product designs using user feedback, metrics, and market changes. Showed flexibility in managing shifting priorities, constraints, and stakeholder input while focusing on quality products.
About The Project
Business Goal
Our objective is to devise a product that seamlessly integrates e-commerce functionalities with live streaming and influencer elements of social media, thereby enriching and amplifying the company's online presence and brand equity.
User Goal
Discover the most popular products tailored to their preferences in novel and delightful manners.
Process
The process entails initial sketching, followed by collaborative sessions with executive and product teams, subsequent development, application of data science techniques, and prototyping.
My Role
I actively engaged in UX/UI design, formulated product and UX strategies, oversaw phase planning, and led prototyping efforts.
About The Project
Business Goal
Our objective is to devise a product that seamlessly integrates e-commerce functionalities with live streaming and influencer elements of social media, thereby enriching and amplifying the company's online presence and brand equity.
User Goal
Discover the most popular products tailored to their preferences in novel and delightful manners.
Process
The process entails initial sketching, followed by collaborative sessions with executive and product teams, subsequent development, application of data science techniques, and prototyping.
My Role
I actively engaged in UX/UI design, formulated product and UX strategies, oversaw phase planning, and led prototyping efforts.
The Problem
The LVTV project tackles a complex challenge in the digital consumer space by seamlessly integrating e-commerce with live-streaming to revolutionize the online shopping experience. Traditional e-commerce platforms often suffer from a lack of interactivity and personalization, resulting in a static shopping environment where users feel overwhelmed by choices without meaningful engagement. Conversely, while live-streaming platforms excel in engagement and interactivity, they frequently fall short in incorporating e-commerce features, thus missing opportunities for direct sales.
The Problem
The LVTV project tackles a complex challenge in the digital consumer space by seamlessly integrating e-commerce with live-streaming to revolutionize the online shopping experience. Traditional e-commerce platforms often suffer from a lack of interactivity and personalization, resulting in a static shopping environment where users feel overwhelmed by choices without meaningful engagement. Conversely, while live-streaming platforms excel in engagement and interactivity, they frequently fall short in incorporating e-commerce features, thus missing opportunities for direct sales.
Discovery
At the outset of the LVTV project, I immersed myself in the dynamic intersection of social media, live streaming, and e-commerce, driven by the goal of creating a platform that seamlessly integrates these elements to enhance user engagement and community interaction. This exploration was aimed at understanding and addressing the complex behaviors, preferences, and challenges that users face in their online interactions and shopping experiences, with the ultimate goal of transforming LVTV into not just a marketplace but a vibrant community hub for discovery and engagement.
Working closely with a team of dedicated entrepreneurs, we engaged in deep ideation sessions to shape the core concept of LVTV. This collaborative effort focused on developing a user-centered platform that enriches the shopping experience with live, interactive elements. This phase laid the groundwork for extensive user research and market analysis, during which I interacted directly with our target audience to deeply understand their needs and refine our product strategy. Through a combination of user interviews and competitive analysis, I sought to validate and refine our initial concepts, identifying unique opportunities for innovation and differentiation that would distinguish LVTV in a crowded digital marketplace.
Discovery
At the outset of the LVTV project, I immersed myself in the dynamic intersection of social media, live streaming, and e-commerce, driven by the goal of creating a platform that seamlessly integrates these elements to enhance user engagement and community interaction. This exploration was aimed at understanding and addressing the complex behaviors, preferences, and challenges that users face in their online interactions and shopping experiences, with the ultimate goal of transforming LVTV into not just a marketplace but a vibrant community hub for discovery and engagement.
Working closely with a team of dedicated entrepreneurs, we engaged in deep ideation sessions to shape the core concept of LVTV. This collaborative effort focused on developing a user-centered platform that enriches the shopping experience with live, interactive elements. This phase laid the groundwork for extensive user research and market analysis, during which I interacted directly with our target audience to deeply understand their needs and refine our product strategy. Through a combination of user interviews and competitive analysis, I sought to validate and refine our initial concepts, identifying unique opportunities for innovation and differentiation that would distinguish LVTV in a crowded digital marketplace.
What We Learned From Discovery
Unique Product Opportunity
There was a clear opportunity to innovate by combining live-streaming with e-commerce, emphasizing the role of influencers. This finding validated the product's direction and focus.
Importance of Influencer Influence
Influencers play a crucial role in user engagement and product validation, highlighting the need for a platform that effectively leverages their influence.
User Engagement Through Interaction
Users are drawn to experiences that offer a sense of belonging and exclusivity, with live-streaming events that promote robust social interaction being particularly appealing.
What We Learned From Discovery
Unique Product Opportunity
There was a clear opportunity to innovate by combining live-streaming with e-commerce, emphasizing the role of influencers. This finding validated the product's direction and focus.
Importance of Influencer Influence
Influencers play a crucial role in user engagement and product validation, highlighting the need for a platform that effectively leverages their influence.
User Engagement Through Interaction
Users are drawn to experiences that offer a sense of belonging and exclusivity, with live-streaming events that promote robust social interaction being particularly appealing.
Dynamic & Adaptable Content is Key
Keeping up with the latest trends and involving popular influencers is essential for user retention and satisfaction.
Market Opportunity
The research confirmed a substantial market opportunity for a product that merges live-streaming with e-commerce, provided it delivers an intuitive and engaging user experience.
Investment in MVP
Developing a successful Minimum Viable Product requires more investment than initially estimated, emphasizing the need for thorough planning and resource allocation.
Dynamic & Adaptable Content is Key
Keeping up with the latest trends and involving popular influencers is essential for user retention and satisfaction.
Market Opportunity
The research confirmed a substantial market opportunity for a product that merges live-streaming with e-commerce, provided it delivers an intuitive and engaging user experience.
Investment in MVP
Developing a successful Minimum Viable Product requires more investment than initially estimated, emphasizing the need for thorough planning and resource allocation.
UX Design
During the UX design phase of the LVTV project, my focus was on sculpting a user experience that was not only intuitive but deeply engaging. Armed with insights from our initial discovery, I methodically developed and refined wireframes and interactive prototypes, using continuous feedback loops from user testing to ensure that every element of the platform was optimized for user satisfaction and ease of use. This phase emphasized crafting a seamless and compelling user journey, from the first interaction to the final purchase, all while nurturing a vibrant sense of community and interaction among users. In close collaboration with the development team, I transformed these designs into a functional, aesthetically pleasing interface, poised to redefine the online shopping experience.
UX Design
During the UX design phase of the LVTV project, my focus was on sculpting a user experience that was not only intuitive but deeply engaging. Armed with insights from our initial discovery, I methodically developed and refined wireframes and interactive prototypes, using continuous feedback loops from user testing to ensure that every element of the platform was optimized for user satisfaction and ease of use. This phase emphasized crafting a seamless and compelling user journey, from the first interaction to the final purchase, all while nurturing a vibrant sense of community and interaction among users. In close collaboration with the development team, I transformed these designs into a functional, aesthetically pleasing interface, poised to redefine the online shopping experience.
Testing
The user testing phase of the LVTV project was a critical step towards refining the platform, where interactive prototypes were put into the hands of our target audience to gather actionable feedback. This iterative process involved observing users as they navigated through the platform, identifying any usability issues, and gauging their overall engagement and satisfaction with the user experience. Feedback from these sessions was invaluable, informing adjustments to the UX/UI design to ensure the platform was not only intuitive and easy to use but also engaging and enjoyable.
By closely listening to our users, we were able to fine-tune LVTV’s features, interaction designs, and content delivery, ultimately ensuring the platform would resonate well with its intended user base upon launch. This phase underscored the importance of a user-centered design approach, allowing us to iteratively improve the platform based on direct input from potential users, thus paving the way for a successful market introduction.
Testing
The user testing phase of the LVTV project was a critical step towards refining the platform, where interactive prototypes were put into the hands of our target audience to gather actionable feedback. This iterative process involved observing users as they navigated through the platform, identifying any usability issues, and gauging their overall engagement and satisfaction with the user experience. Feedback from these sessions was invaluable, informing adjustments to the UX/UI design to ensure the platform was not only intuitive and easy to use but also engaging and enjoyable.
By closely listening to our users, we were able to fine-tune LVTV’s features, interaction designs, and content delivery, ultimately ensuring the platform would resonate well with its intended user base upon launch. This phase underscored the importance of a user-centered design approach, allowing us to iteratively improve the platform based on direct input from potential users, thus paving the way for a successful market introduction.
UI Design
In the UI design phase of the LVTV project, I intensified efforts to translate the user experience framework into a visually stunning and user-friendly interface. Utilizing insights gleaned from earlier phases, including user feedback and testing results, I carefully selected color palettes, typography, and iconography that resonated strongly with our target audience while enhancing usability and readability. This phase was dedicated to the meticulous crafting of UI components and layouts, all designed to foster a dynamic and interactive environment that encourages user exploration and engagement with both live streaming and e-commerce elements. My methodical and thoughtful approach in the UI design phase ensured that each visual element harmoniously contributed to a cohesive and immersive experience, setting LVTV apart as a leader in the digital domain.
UI Design
In the UI design phase of the LVTV project, I intensified efforts to translate the user experience framework into a visually stunning and user-friendly interface. Utilizing insights gleaned from earlier phases, including user feedback and testing results, I carefully selected color palettes, typography, and iconography that resonated strongly with our target audience while enhancing usability and readability. This phase was dedicated to the meticulous crafting of UI components and layouts, all designed to foster a dynamic and interactive environment that encourages user exploration and engagement with both live streaming and e-commerce elements. My methodical and thoughtful approach in the UI design phase ensured that each visual element harmoniously contributed to a cohesive and immersive experience, setting LVTV apart as a leader in the digital domain.
The Solution
The LVTV project introduces an innovative platform that elegantly fuses live streaming with e-commerce, creating an engaging space where influencers and users interact over shared interests and products. This solution is thoughtfully tailored to meet the needs of a tech-savvy audience, featuring a user-friendly interface that streamlines the navigation of live events and facilitates seamless product discovery. By integrating interactive social features, tailored content recommendations, and smooth transaction processes, LVTV offers an enriched and immersive shopping experience that not only meets contemporary consumer demands but also builds a vibrant community around brands and influencers. This groundbreaking approach elevates the interactive online shopping experience, setting new industry standards for user engagement and community integration.
The Solution
The LVTV project introduces an innovative platform that elegantly fuses live streaming with e-commerce, creating an engaging space where influencers and users interact over shared interests and products. This solution is thoughtfully tailored to meet the needs of a tech-savvy audience, featuring a user-friendly interface that streamlines the navigation of live events and facilitates seamless product discovery. By integrating interactive social features, tailored content recommendations, and smooth transaction processes, LVTV offers an enriched and immersive shopping experience that not only meets contemporary consumer demands but also builds a vibrant community around brands and influencers. This groundbreaking approach elevates the interactive online shopping experience, setting new industry standards for user engagement and community integration.
Final UX & UI Designs
Leveraging Influencer Reach
The final design prominently featured mechanisms for influencer participation, ensuring that influencers could easily interact with their audience and promote products, thereby harnessing their potential to drive engagement.
Adopting Dynamic Content Strategies
The UI was designed to allow for easy updates and highlight trending products and influencers, ensuring that content remains fresh and relevant to encourage frequent user return.
Enhancing User Engagement
UI elements and flows were designed to facilitate live interaction between users and influencers. This included implementing features like real-time commenting, likes, and shares, as well as exclusive offers to keep the user engaged and feeling part of an exclusive community.
Final UX & UI Designs
Leveraging Influencer Reach
The final design prominently featured mechanisms for influencer participation, ensuring that influencers could easily interact with their audience and promote products, thereby harnessing their potential to drive engagement.
Adopting Dynamic Content Strategies
The UI was designed to allow for easy updates and highlight trending products and influencers, ensuring that content remains fresh and relevant to encourage frequent user return.
Enhancing User Engagement
UI elements and flows were designed to facilitate live interaction between users and influencers. This included implementing features like real-time commenting, likes, and shares, as well as exclusive offers to keep the user engaged and feeling part of an exclusive community.
Intuitive User Experience
Insights from prototype testing led to a user experience that was intuitive and familiar, drawing on existing interaction patterns from popular social media platforms. This approach minimized the learning curve for new users and leveraged existing behaviors for navigating and interacting with content.
Gamification Elements
To increase user engagement and retention, subtle gamification elements were integrated into the design. These elements encouraged a competitive spirit among users through challenges, leaderboards, and rewards for participation, contributing to a more engaging and interactive experience.
Comprehensive Design System
A modular design system was developed, informed by user feedback and testing, to ensure consistency across the product and facilitate future scalability. This system included detailed UI components, interaction patterns, and style guides.
Intuitive User Experience
Insights from prototype testing led to a user experience that was intuitive and familiar, drawing on existing interaction patterns from popular social media platforms. This approach minimized the learning curve for new users and leveraged existing behaviors for navigating and interacting with content.
Gamification Elements
To increase user engagement and retention, subtle gamification elements were integrated into the design. These elements encouraged a competitive spirit among users through challenges, leaderboards, and rewards for participation, contributing to a more engaging and interactive experience.
Comprehensive Design System
A modular design system was developed, informed by user feedback and testing, to ensure consistency across the product and facilitate future scalability. This system included detailed UI components, interaction patterns, and style guides.
Workflow Summary
1. Understanding the Problem and Initial Research
Objective Identification:
The project aimed to integrate e-commerce with live streaming and social media influencer elements, targeting an enhancement in online presence and brand equity.
Market and User Research:
Initial research involved gathering product requirements and understanding target user demographics through collaboration with the executive team and market researchers. This step was fundamental in identifying the unique blend of features that the product aimed to offer, setting the stage for innovation in the live-streaming and e-commerce domain.
2. User Research and Feedback
Extensive Interviews:
Conducting extensive interviews with the target audience provided deep insights into user preferences, behaviors, and the perceived value of live-streaming. This feedback was essential in formulating hypotheses about influencer reach and user engagement strategies.
Market Research:
Comprehensive market research was undertaken to identify live-streaming design patterns and industry best practices, guiding the development of the product.
3. Prototype Development
Rapid Prototyping:
Rapid prototypes incorporating UI screens, user flows, and interactive elements were developed for testing with stakeholders, designers, and clients. This iterative process allowed for quick feedback and adjustments, aligning the team on project goals and decision-making.
Workflow Summary
1. Understanding the Problem and Initial Research
Objective Identification:
The project aimed to integrate e-commerce with live streaming and social media influencer elements, targeting an enhancement in online presence and brand equity.
Market and User Research:
Initial research involved gathering product requirements and understanding target user demographics through collaboration with the executive team and market researchers. This step was fundamental in identifying the unique blend of features that the product aimed to offer, setting the stage for innovation in the live-streaming and e-commerce domain.
2. User Research and Feedback
Extensive Interviews:
Conducting extensive interviews with the target audience provided deep insights into user preferences, behaviors, and the perceived value of live-streaming. This feedback was essential in formulating hypotheses about influencer reach and user engagement strategies.
Market Research:
Comprehensive market research was undertaken to identify live-streaming design patterns and industry best practices, guiding the development of the product.
3. Prototype Development
Rapid Prototyping:
Rapid prototypes incorporating UI screens, user flows, and interactive elements were developed for testing with stakeholders, designers, and clients. This iterative process allowed for quick feedback and adjustments, aligning the team on project goals and decision-making.
4. Wireframing and Design:
Wireframes for all screens and flows were created to present simple, low-fidelity layouts. Various color palettes were explored to ensure the design met the team's vision before finalization.
5. Testing and Refinement
User Testing:
User feedback during prototype testing was critical in affirming the product's appeal and intuitive experience. This phase highlighted the market opportunity, the investment needed for an MVP, and the effectiveness of existing interaction patterns.
Prototypes and Roadmap Development:
Final prototypes illustrating primary user task flows were produced, alongside a comprehensive roadmap outlining UX, product development, and engineering objectives.
6. Final Product Delivery
Modular Design System:
A modular design system with comprehensive front-end specifications was delivered, ensuring consistency and scalability.
Brand Platform Establishment:
A foundational brand platform was established, encompassing the organization's vision, mission, personas, brand personality, and attributes, ensuring the product's alignment with the target audience's expectations.
4. Wireframing and Design:
Wireframes for all screens and flows were created to present simple, low-fidelity layouts. Various color palettes were explored to ensure the design met the team's vision before finalization.
5. Testing and Refinement
User Testing:
User feedback during prototype testing was critical in affirming the product's appeal and intuitive experience. This phase highlighted the market opportunity, the investment needed for an MVP, and the effectiveness of existing interaction patterns.
Prototypes and Roadmap Development:
Final prototypes illustrating primary user task flows were produced, alongside a comprehensive roadmap outlining UX, product development, and engineering objectives.
6. Final Product Delivery
Modular Design System:
A modular design system with comprehensive front-end specifications was delivered, ensuring consistency and scalability.
Brand Platform Establishment:
A foundational brand platform was established, encompassing the organization's vision, mission, personas, brand personality, and attributes, ensuring the product's alignment with the target audience's expectations.
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From The Blog
Mastering Product Design Workflows: A Comprehensive Guide for Success
A product design workflow is the backbone of any successful design project. It’s the series of steps that take a design from an initial idea all the way to a final, user-ready product…
The Trials of Being a Product Designer: Navigating the Ups and Downs
Being a product designer is often portrayed as a glamorous career full of creativity, innovation, and beautiful designs. While that may be partially true, the reality is…
Managing the Design Process End-to-End
Designing a product is a multifaceted journey that involves more than just creative flair. It requires meticulous planning, strategic thinking, and seamless execution…
The Art of Cross-Functional Collaboration
In the dynamic world of product development, design cannot thrive in isolation. The most successful projects are those where designers work closely with product managers…
Establishing Design Standards and Practices
Design standards and best practices are crucial for ensuring consistency and quality across products. They serve as the backbone of a cohesive and efficient design process…
From The Blog
Mastering Product Design Workflows: A Comprehensive Guide for Success
A product design workflow is the backbone of any successful design project. It’s the series of steps that take a design from an initial idea all the way to a final, user-ready product…
The Trials of Being a Product Designer: Navigating the Ups and Downs
Being a product designer is often portrayed as a glamorous career full of creativity, innovation, and beautiful designs. While that may be partially true, the reality is…
Managing the Design Process End-to-End
Designing a product is a multifaceted journey that involves more than just creative flair. It requires meticulous planning, strategic thinking, and seamless execution…
The Art of Cross-Functional Collaboration
In the dynamic world of product development, design cannot thrive in isolation. The most successful projects are those where designers work closely with product managers…
Establishing Design Standards and Practices
Design standards and best practices are crucial for ensuring consistency and quality across products. They serve as the backbone of a cohesive and efficient design process…
Trusted by Professionals
Trusted by Professionals
Discover what my previous colleagues and clients have to say about our work together.
Discover what my previous colleagues and clients have to say about our work together.
Discover what my previous colleagues and clients have to say about our work together.
Jay is one in a million. This is a leader who inspires big ideas and has the ability to coordinate all the cross-functional teams required to build them. I have witnessed Jay’s top-notch workshopping abilities, bringing together the right blend of perspectives and distilling OKRs, guiding ‘How Might We’ discussions, and synthesizing the complex needs of the business with Design, Product, and Dev.
Jon Santana
IX Group Lead,Director at Kaiser Permanente
Jay was my UX Lead for care delivery at Kaiser, and an absolute joy to work with. He made an immediate impact upon joining, despite the complexity and breadth of the product area, which included anything related to accessing care (member landing page, scheduling, medical history, pharmacy, etc.).
Veronica Seo
Head of Product, Consumer Health at Truepill
Jay is one of the most significant mentors I’ve had the privilege of working with in my career for several reasons.
First and foremost, he always believed in me. He believed in my ability grow as a leader and work through difficult problems.
Pamela Morejón
Product Design Manager at Collective Health
Jay has been the key to my success in my UX journey thus far, and I cannot emphasize that enough. The heart of service in Jay is what makes him a passionate mentor and designer. The way Jay values human-centered design is not only evident in his digital work/products, but also in the way he interacts with people.
Shiela Prado
UX Designer/Researcher and Product Designer
I worked with Jay Trainer as my mentor during my career transition into UI/UX design. Knowing nothing about the field, I was incredibly nervous. From our first call, he was engaged and provided great feedback for my work. He helped me begin thinking like a designer and all of that effort resulted in 3 strong portfolio pieces.
Andreé Wallace
Associate Manager, User Experience at ICF Next
Jay is one in a million. This is a leader who inspires big ideas and has the ability to coordinate all the cross-functional teams required to build them. I have witnessed Jay’s top-notch workshopping abilities, bringing together the right blend of perspectives and distilling OKRs, guiding ‘How Might We’ discussions, and synthesizing the complex needs of the business with Design, Product, and Dev.
Jon Santana
IX Group Lead,Director at Kaiser Permanente
Jay was my UX Lead for care delivery at Kaiser, and an absolute joy to work with. He made an immediate impact upon joining, despite the complexity and breadth of the product area, which included anything related to accessing care (member landing page, scheduling, medical history, pharmacy, etc.).
Veronica Seo
Head of Product, Consumer Health at Truepill
Jay is one of the most significant mentors I’ve had the privilege of working with in my career for several reasons.
First and foremost, he always believed in me. He believed in my ability grow as a leader and work through difficult problems.
Pamela Morejón
Product Design Manager at Collective Health
Jay has been the key to my success in my UX journey thus far, and I cannot emphasize that enough. The heart of service in Jay is what makes him a passionate mentor and designer. The way Jay values human-centered design is not only evident in his digital work/products, but also in the way he interacts with people.
Shiela Prado
UX Designer/Researcher and Product Designer
I worked with Jay Trainer as my mentor during my career transition into UI/UX design. Knowing nothing about the field, I was incredibly nervous. From our first call, he was engaged and provided great feedback for my work. He helped me begin thinking like a designer and all of that effort resulted in 3 strong portfolio pieces.
Andreé Wallace
Associate Manager, User Experience at ICF Next